How to stay focused on developing your new career without pining for the old — Scary, exciting, brave, crazy — depending on your age and current role the reactions you hear when you mention you are “changing career” can vary. At the end of the day, if you feel confident in your decision - financially and emotionally — the only opinion that matters is yours. …

A ten step guide to JUST DOING IT — No matter how many press releases I’ve written, if I take a break for a while, or if I’m finding trouble getting started I find myself googling “How to write a press release”. In reality, I know very well how to write a press release, and what I really need…

Build a brand voice from the few resources you have — The freelance industry has been growing steadily over the past number of years. For marketing professionals, the work-life balance is attractive and provides the opportunity to work with a variety of brands. However, client-side, these brands run the risk of employing freelancers unfamiliar with their brand and thus incur a…

Why you could sell me anything…even oxygen — Hand on heart, when I say you could sell me ice cream in the middle of winter, sand in the desert, salt water in the sea, I really mean it. …

For those who wish to change the world — There is a certain, simple pleasure to be had from taking part in an online survey. The rhythmic click, click, click of yes, no, yes, no, no, yes, and the sweet anticipation of whether your chosen answer will reveal an additional question ripe for the response. They go beyond the…

The power of pause beyond presentation and relaxation — Today, when we talk about ‘the power of pause,’ it is all too often discussed in the context of public speaking, presentations, or taking a moment to check out of the day-to-day and breathe. …

The key to IKEA success — Gift your daughters Lego. When they are in their late 20s and constructing IKEA furniture with the ease and finesse of a Swedish interior decorator, they will thank you. The pay-off may take some time, but it will be worth it. Trust me. Twenty-odd years on from my Lego days…

Never mind leg day, it’s brain day. — It’s not a creative drought. It’s creative atrophy. My brain has not seen a bench press in months. It has been binge eating current affairs and trashy Netflix shows. Malnourished and lethargic, I can only blame my perceived creativity drought on myself. I strain muscles reaching for vocabulary. I tear…

Social sells and you need bookings At the time of writing this post #food has been used over 445 million times on instagram. That’s 445 million people talking about food, taking pictures of food and sharing the experience of food. People love using social media to talk about food. …